Cats spend hours grooming themselves, so why brush them at all? Because regular brushing removes loose fur before it's swallowed, which can mean fewer hairballs, fewer mats and less fur on your furniture. Long-haired and senior cats especially benefit. But many cats bolt the moment they see a brush. Here's how to change that.
Read your cat's body language
Stop the session as soon as you see:
- A tail that flicks or thumps
- Ears turning sideways or flattening
- Skin rippling along the back
- Turning to look at or mouth your hand
Stopping early, before a swat, teaches your cat that brushing is safe and ends on good terms.
Start where cats like to be touched
Most cats enjoy cheek and chin rubs because they spread their scent there. Begin with a few gentle strokes on the cheeks and the top of the head, then move to the back. Leave the belly, legs and tail for later, once your cat trusts the brush.
Keep it to 30 seconds at first
Brush for about 30 seconds, then give a treat and end the session. Do this once a day. Over a week or two, add a little more time as your cat relaxes.
Pick the right moment
Brush when your cat is already calm and sleepy, such as after a meal or while they're curled up next to you. Avoid times when they're in a playful, pouncy mood.
Why gentle pressure matters
Cats have thin skin and are very sensitive to touch. Let the brush glide through the coat with light strokes, in the direction the fur grows. Never press the pins into the skin, and never pull at tangles.
Long-haired cats and hairballs
- Brush long-haired cats every day or two to prevent mats, especially behind the ears and under the legs.
- Short-haired cats usually need brushing once or twice a week.
- During spring and fall shedding, brush more often to reduce hairballs.
Make brushing part of a happy routine
Follow each session with something your cat loves: a treat, a play session with a favourite toy, or a few minutes on a silicone lick mat with a little wet food. A self-cleaning slicker brush makes cleanup quick, so you can keep sessions short and positive. Press the button and the collected fur comes off in one go.
Tip: brushes, lick mats and toys are part of our Bundle & Save collection. Add any 3 and get 15% off automatically.
Looking for a reward toy? See The Best Toys for Indoor Cats.
When to see a vet
If your cat suddenly hates being touched in one area, stops grooming, or has bald patches, scabs or frequent hairballs, talk to your vet. These can be signs of pain or a skin problem.
This guide is general information, not veterinary advice. Always ask your vet about your own pet's needs.

